UX research and design for enterprise products, proven with the numbers that moved.
I ground every design in direct research, interviews, fieldwork, and usability testing, before translating findings into personas, journey maps, and prototypes. Each design is validated with users prior to implementation.
More of What I've Been up to
June 2025 - Aug 2025, Sunnyvale, CA
Redesigned Sonatus Command Center’s homepage to surface critical system alerts and operational insights for OEM engineers, reducing key workflows from 6 steps to 1.
June 2025 - Aug 2025, Sunnyvale, CA
Mind Your Bite - 0 to 1 Product Design for an AI-Powered Smart Kitchen Companion
Jan 2025 - May 2025, Boston, MA
Developed a future-focused product strategy to transition Netflix into the Creator Economy, using scenario planning to design a two-sided discovery ecosystem.
UX Case Study | 5 min read
An AI-powered kitchen companion that helps households reduce food waste through smart inventory tracking, expiration intelligence, and zero-friction recipe discovery.
Feb 2022 - July 2024, Bengaluru, India
Led UX strategy and brand/infographic guidelines for Amazon Private Brands, driving 38% CTR + 18% MoM conversion via IA redesign, and 42% CTR via A/B-tested imaging rollout.
These are some of my projects & experiences too small for a case study, but still worth sharing :)
